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Moose Knuckles is born of Canadian heritage, personality, sports, and leisure from our nation’s obsession with ice hockey, to our reputation as the class clown of the global schoolhouse. Moose Knuckles is ballsy and playful with a ‘no holds barred’ kind of attitude. Moose Knuckles is a premium sportswear brand that updates time-honored Canadian garments for the tastes and expectations of an urban market.

Born from subzero temperatures and powerful arctic winds comes ICYCLING: Part motor racing, part windsurfing, completely heroic. But this isn’t for the weak. It’s not for the average hoser living in their parents’ basement. It’s not even for the hockey stick swinging stereotypical canuck. This is a revolution. We are not our ancestors and forefathers. We are the forgotten offspring of the disenfranchised youth, left out in the cold and more raw than anything an inuit could eat. They say everything moves slow when it’s 40 below, yet we trail blaze through the pure white snow leaving nothing behind but flames and glory. We don’t do this for accolades or tiny plastic trophies that rest on our fireplace mantles. We do this for immortality. We are smoother than the finest canadian whisky and sweeter than a gallon of pure maple syrup. Welcome to canada. Now start your engines.

Shot on location at Crystal Lake, Ontario, Canada
An amazing production with amazing people!

Concept Design: Will Poho
Coat Design: Will Poho
Photography: Matt Barnes
Art Direction: Will Poho; Taylor David; TOS
Copy Writer: Francesco Grandi

• 2013 / 2014

Jack of trade: Art Director, Design, Model
Nauticus Voyage 
Suburban Safari 
One Paper Street 
The Deer Hunter 
King Richard & The Nomad 
2 Stroke 
Love Cheat or Steal 
Behind The Sweater 
Lois Jeans / Black Bull 
Moose Knuckles F/W 2014 
Bather Trunk Co. 
Oxley & Charlotte 
Dine & Dashing 
Another Side Walk 
Don't Blow It! 
The 67' Raglan Sweater 
Moon Apparel 
Company of Adventurers 
Muskoka Dry Goods 
The Art of Break Taking 
Bacardi Classic Cocktails 
Samsung Multiview  
Love Dana | Yesterday Single 
Tropical Holiday Cards 
David Adjey 
The Mint Agency 
Business Cards 
Dopewood + Urban Woodsman 
Bloodless Revolution 
Logo Types 
Cheerios and the City 
NYC Mini 
The Surf 
The Caribbean 
Endless Summer 
Revolution Movie 
Online Now 
CK One Summer 
Fly Chucks 
40 Days 
Cheer For Your Life 
Daiquiri de fraise 
le Printemps 
Surfers Paradise 
Canada Day 
The Artists